category

design, logo, collateral, marketing, sell sheets

role(s)

design, production

client

Rogers in partnership with Fleet Complete

about

Rogers became a new partner with Fleet Complete in winter of 2019. The rollout required that a partnership logo be developed. Using the Rogers wordmark together with Fleet Complete, required an approval process ensuring that the Rogers name and brand would be maintained and not altered in any way, shape or form. This requirement would extend to the collateral portion of the rollout. Collateral templates in English and French were designed in keeping with Rogers' brand guidelines including: colours, its proprietary font, photography, copywriting and call to action (CTA) boxes.