Paper Magu


design, logo, branding


concept, design, production


Paper Magu Ltd.


Disclaimer: I am co-owner of Paper Magu.

Paper Magu Ltd. is a small home-based business producing a number of hand-made products made out of Japanese paper including: pouches, greeting cards and lanterns. Some of the paper is also applied to the top of pocket mirrors for decoration, which the store also sells. The logo itself is simple and has a quirky feel to it. The font used was Mr. Eaves San Heavy Italic. The descender of the 'g' was modified and extended to loop around. The logo was set in all lower case in order for it to appear more friendly and approachable.