category

design, print, corporate communications, annual report

role(s)

Creative Direction

client

Teachers of English as a Second Language (TESL) Ontario

about

TESL Ontario is the non-profit association serving the needs of teachers of English as a Second Language. With 12 affiliate chapters across the province of Ontario, it holds a yearly conference. Among the items presented during its board of directors meeting is the annual report. Its previous annual reports had been done by an external agency that was recycling the same design and layout year after year. It was was not receiving good value.

The association was looking for a completely new direction. The objective was to deliver confidence and re-establish TESL Ontario as an organization delivering value for its members. The new designs speak to that by delivering a new design every year, on budget and ahead of the association's scheduled board meeting date.